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Old 12th August 2008, 05:05 PM
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Post DBS Remains a Big Deal in Rural Areas
DBS Remains a Big Deal in Rural Areas

While small dishes are a common site in suburban and urban places, they also remain an integral video platform in rural areas.

According to data from MediaBiz Competitive Intelligence, which can be found in the latest issue of The BRIDGE, DBS is well established in isolated corners of the nation, boasting penetration above 35 percent among homes in certain rural parts of the country. The overall penetration among homes in rural areas for DIRECTV is 26.6 percent. For DISH Network, that penetration is 25 percent, states the MediaBiz data.

Also, based on the MediaBiz Competitive Intelligence research, an estimated 34 percent of DIRECTV's subscriber base is in rural areas, while nearly 40 percent of all DISH subscribers can be found in remote parts of the country.
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